Dementia Friends should come from all communities, organisations and businesses that are likely to come into contact with people living with dementia. To achieve this, the initiative will involve many partners. Any organisation can get involved by encouraging staff or volunteers to sign up for Dementia Friends Champions training, so they have one or more Dementia Friends Champion to engage Dementia Friends.
Alzheimer's Society is working with larger companies and organisations to set up training and information sessions across their staff groups. Other larger volunteering organisations will be equipped to run their own Dementia Friends programme for their volunteers.