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Stagecoach East’s Wellbeing on Wheels (WoW) Bus has visited its more than 800 colleagues in four depots, which serve the region, encouraging colleagues to learn more about dementia by becoming a Dementia Friend, as well as having the opportunity to talk to an expert Dementia Advisor.

September was World Alzheimer's Month and, aboard the WoW Bus, members of the team from Alzheimer’s Society ran interactive and informative Dementia Friend Sessions. 

Darren Roe, Managing Director of Stagecoach East, added: “In today’s busy world, mental health is such an important subject, so we make absolutely no apologies for continuing to help tackle it. So, I am very grateful for everyone who chose to get on board the WoW Bus to find out more about this terrible illness.

“One of our fundamental values is that ‘we are stronger together’, so it is very important that we support our colleagues at every stage as they grow as part of our team. It is wonderful to see the WoW Bus out and about, along with the work of our Health & Wellbeing Champions, offering support, and getting across the message that help will be there if it is ever needed.”

Natalie Skipper, Regional Fundraiser said: “This has been a fantastic opportunity to raise awareness during World Alzheimer’s Month, reach those that might need our support and create a society of Dementia Friends. 

“Around 90% of the drivers that attended the Dementia Friends sessions agreed that they had vulnerable customers and it was really helpful to watch the getting around Dementia Friends video and for them to understand more that they could do with customers who may have dementia.” 

If you have any questions about how your organisation can become Dementia Friends, please get in touch at dementiafriends@alzheimers.org.uk.