Become a Dementia Friend

Learn more about what it is like to live with dementia and turn that understanding into action. It’s really easy to do:

Become a Dementia Friend

Volunteer as a Champion

Dementia Friends Champions are trained volunteers who encourage others to learn a little bit about dementia. Champions run Information Sessions in their community and inspire others to help those living with dementia live well.

Register as a Champion

Get your organisation involved

Register your organisation and we'll get in touch to talk through what support and resource are available, how you can create Dementia Friends and what other actions you can take to help people affected by dementia.

Register your organisation

About Dementia Friends

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

About the initiative



Latest actions

Speak with my employer about promoting being a Dementia Friend within the organisation to support others and raising awareness of Dementia using the information I've learnt today from my Dementia Friend sessions. I will also encourage my family members to become a dementia friend. by Briony Winther

I have started to volunteer in a local hospital to improve my communication with people living with dementia and be there with them to support them during this vulnerable and difficult time. I have been able to put the skills gained from the dementia session into practice to connect and engage with a greater range of people. by Chloe Cutler

Encourage my family to become more aware of dementia and how to support those living with dementia. by Alasdair Carson-Sheard

I pledge to roll out the Dementia Friends initiative across my customer facing team and organisation, to ensure we are all able to confidently support customers living with dementia, so we can treat everyone fairly. by Lauren Harding

Not so much "personal" but I teach Ambulance Care Assistance to dozens of people every year and train staff in how to approach their care of people who have dementia in the best way possible. I hope that it helps those with little knowledge of the disease to look deeper and try harder to cope with and respond well to the needs of the sufferer. by Ian Mansey

I pledge to be more aware of the people around me who may have dementia, and take the time to to listen, support and help with any concerns and worries they have. by Joan Mumford

to see and engage with the person first, not the diagnosis of dementia by Ruth Riches

I attended the Dementia Friends session run on April 27th by St Francis Hospice. My action was to promote becoming a Dementia Friend to visitors, staff and volunteers at my workplace, Lindengate Mental Health Charity, Wendover. by Frankie Mitchell

I will make sure my workplace is a safe and comfortable place for someone living with dementia by Isabelle McGowan

Use the social media channels of my shop, The Refill Shop of Ikigai to promote Dementia friends to improve awareness in our customer base in St Ives, Cambs, and beyond. by Martin Cooper




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