How to get involved

We now have over one million Dementia Friends across England and Wales, who are going out into their communities with a greater understanding of dementia and some of the ways they can help people living with the condition. From being more patient in shop queues, to volunteering, to campaigning for change, Dementia Friends are helping to create communities in which people living with dementia feel more understood and included.
And we’re not stopping there! As part of Alzheimer's Society's long-term commitment to help more communities and businesses become dementia-friendly, a new target of creating four million Dementia Friends by 2020 has been set.

Alzheimer’s Society’s Dementia Friends programme is our biggest ever initiative to change people’s perceptions of dementia.
Dementia touches the lives of millions of people across the UK. Dementia Friends was launched to tackle the stigma and lack of understanding that means many people with the condition experience loneliness and social exclusion. We need to create more communities and businesses that are dementia friendly so that people affected by dementia feel understood and included.

Here are the ways you can get involved:

Dementia Friend
Whether you attend a face-to-face Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about Dementia Friends to visiting someone you know living with dementia, every action counts.

'My action is to make an effort to spend more time with my Nanna who is living with dementia'  Chris Tunnicliff
‘I will be scanning all my father’s old photographs from childhood onto the computer so he can see these more regularly.’ Rachel Palmer

Dementia Friends Champion

There are over 10,000 volunteer Dementia Friends Champions encouraging people to learn a little bit more about dementia. Champions are trained and supported by us to run Information Sessions in their community and help inspire others to help those living wtih dementia live well.  
‘Becoming a Dementia Friend Champion has undoubtedly been one of the most positive and exciting things I've done’ – Jane Gilby, Dementia Friends Champion


We work with all types of organisations from large to small across the private, public and third sector and support them to roll out Dementia Friends to their workforce.

‘Employees were proud that M&S were talking about dementia; they wear their badge with pride and feel they are able to support customers more.’ Beth Ryder, Employee Wellbeing Manager, Marks & Spencer