Good Morning Britain's 1 Million Minutes campaign

Thank you for pledging to give 60 minutes to become a Dementia Friend with Alzheimer's Society for Good Morning Britain’s 1 Million Minutes campaign.

It has never been more important for us to talk about feeling lonely, especially following the acute isolation the cost-of-living crisis is currently causing millions of people throughout the country. 1 in 5 people said they would find it hard to talk to someone with dementia which shows how important this campaign is to helping people living with dementia to feel less lonely.

The 1 Million Minutes campaign is now in its seventh year and aims to help eradicate loneliness across the UK. By pledging just an hour of your time and becoming a Dementia Friend, together we can help raise understanding and awareness to help people living with dementia feel less alone.

Why become a Dementia Friend?

Too many people living with dementia feel isolated from their community, but by becoming a Dementia Friend, you can help raise awareness so people with dementia can live the life they want.

Being a Dementia Friend means taking actions, whether they are big or small, to raise awareness and understanding in your community. It doesn’t have to be much, but by visiting someone with dementia to being more patient in a shop, you will be making a difference.

Watch the video or attend an Information Session to get involved.

Find more information and support visit Alzheimer’s Society’s website.