It’s not called getting old, it’s called getting ill.

Each year, Alzheimer's Society works with individuals and organisations across the UK to encourage people to act on dementia. This year's theme was dementia diagnosis, with the week focussing on encouraging individuals and their families to seek a timely diagnosis and avoid reaching crisis point.

Dementia Action Week 2023 took place from 15 - 21 May. Support and information about dementia is available all year round. Visit

Communities getting creative

Dementia Action Week unites people, workplaces, schools and communities to take action and improve the lives of people living with dementia. Here’s just a few highlights from the week.

Oakwood Dementia Friendly Community’s little helpers hid forget me not dollies around the community for people to find. The dollies came with information about how to become a Dementia Friend. What a wonderful way to raise awareness!


Dementia Friendly Billericay also included local children, by asking them to create and draw posters for shop windows! 


Adur Dementia Friendly Community held a yarn-bombing! Volunteers crocheted and knitted forget me not post box toppers to raise awareness.


John Lewis Leicester installed beautiful forget me not themed art in their Place to Eat, encouraging customers to leave messages for loved ones. All flowers were crocheted by John Lewis partners and customers, with illustrations by Evie Alice Designs.


New Friends

A fantastic 3,764 new Dementia Friends joined us during Dementia Action Week by watching our online video or attending one of the many Sessions run by our amazing volunteer Dementia Friends Ambassadors. 

We’re thrilled to welcome so many new Dementia Friends on board – all helping to change the way the nation thinks, acts and talks about dementia! 

Thank you to each and every one of you for your support during #DAW2023. Whether you shared a social media post, printed a poster, or held a community event – every action you take makes an impact.