Volunteers' Week (1-7 June) celebrates the amazing impact millions of people make across the UK through volunteering in their communities.

During the Week, we heard from Nicky and Emdad about why they love volunteering for Alzheimer's Society and the impact they make as volunteer Dementia Friends Ambassadors.

Making a difference


“I have met so many wonderful people, who want to help make a difference for those affected by dementia. Attending a Dementia Friends Session myself gave me such valuable insight into how dementia was affecting my nan and how best to help care for her.” - Nicky


“As a Dementia Friends Ambassador, I play a small but very rewarding role as part of a fantastic social action movement, which is raising awareness and educating countless people!" - Emdad

'Light bulb moments'

So what do Nicky and Emdad love most about being Dementia Friends Ambassadors?

Emdad told us: “I love reaching different communities, as through awareness raising I have made so many positive connections. It has promoted tolerance, encouraged unity and helped break down barriers.”

Nicky, who has has been delivering Dementia Friends Sessions for 8 years, raising awareness in her community and working with young people to help create a dementia friendly generation, said:

“It's a joy to see those light bulb moments for other people, and that is all the motivation I need to continue.”

Thank you

A huge thank you to Nicky and Emdad, and our other incredible Dementia Friends Ambassadors, Dementia Friends, and all those caring for loved ones. For the countless hours you’ve spent delivering Dementia Friends Sessions, raising awareness, combatting misconceptions and showing compassion and understanding – thank you. You inspire us every day!⁣

We are not currently taking new registrations for the Dementia Friends Ambassador role, but please check the Alzheimer's Society volunteers page to see if there are any opportunities in your area.