Become a Dementia Friend

Learn more about what it is like to live with dementia and turn that understanding into action. It’s really easy to do:

Become a Dementia Friend

Dementia Friends Ambassadors

Find out more about what it means to be a Dementia Friends Ambassador and how you can be involved.

Find out more

Get your organisation involved

Register your organisation and we'll get in touch to talk through what support and resource are available, how you can create Dementia Friends and what other actions you can take to help people affected by dementia.

Register your organisation

About Dementia Friends

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

About the initiative



Latest actions

I work in health and social care, and the lack of understanding and actual education within professionals, is shockingly poor. I am alway educating people, and helping them to understand that this is not just 'forgetfulness', and there are sadly more areas that impact an individual with Dementia. I am very passionate about people receiving the correct support, and outstanding care provisions, and wish we could do more. by rebecca heater

As a company we would like to support clients with dementia and do our best for them by Ashley Barker

Do more to make the train services and stations operated by TransPennine Express more accessible to people living with Dementia. by Chris Jeffery

Encourage my friends and family to become Dementia Friends, ensure that my colleagues complete the training, and continue to try to raise awareness and support within the retirement village where I work by Rachael Veitch

When I receive it I will display my 'Dementia Friend' Logo on all my emails. by Peter Finneran

As one of two parish welfare officers I have arranged to watch them with my other female welfare officer and then discuss putting a date and time in the parish newsletter for others to view the videos with us. Regards, Michael O’ Boyle by Michael O'Boyle

We are having a staff meeting to dicuss and watch the videos, this will be approx 20 members of staff by kate Graves

Support people with dementia the best I can by Beth Rich

I will wear my badge whilst on shift at our community run village shop, the only remaining shop in our village. I will continue my efforts to promote the Dementia Friends initiative within our organisation. by Catherine Sargent




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