Become a Dementia Friend

Learn more about what it is like to live with dementia and turn that understanding into action. It’s really easy to do:

Become a Dementia Friend

Volunteer as a Champion

Dementia Friends Champions are trained volunteers who encourage others to learn a little bit about dementia. Champions run Information Sessions in their community and inspire others to help those living with dementia live well.

Register as a Champion

Get your organisation involved

If you register your organisation with Dementia Friends, you will get access to resources and information aimed at helping members of your organisation understand dementia and how it may affect a person.

Register your organisation

About Dementia Friends

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

About the initiative



Latest actions

Helped a dementia person lost on VE Day back to his family by Theresa Meau

I am going to encourage my parents; neighbours in my flat complex; and, colleagues in the work place to become a Dementia Friend. As a community carer I stay in touch with ladies and gents who I know are living with Dementia and will continue to strive to support and care for them in a way that respects their dignity and life choices, thereby enabling them to live a fulfilling and happy life as much as possible. To continue to look out for two neighbours who are living with Dementia and offer support (e.g. provide companionship; go to the shops with them and do the shopping together). In supermarkets especially at checkouts have patience as you don't know if the person in front or beside you is living with a form of Dementia and how far they are in their own unique journey. Lastly, once COVID-19 restrictions are eased and I join the Trefoil Guild offer to deliver a talk that encourages change in how people see Dementia (challenge perceptions and stigmas) and suggest that we have a fundraising evening for Alzhimer's Society UK. by Yvonne Tough

As we are social prescribing for the local gp surgeries promoting Dementia friends directly to staff and associates by Georgina Blake

My husband suffers with short term memory & I support him to get more involved with the local community and understand the situation he has together with other people who suffer from memory problems. by Rohit Vara

Always remain weary and aware of this condition, especially when dealing with high risk patients. by leonard jones

As a domiciliary care company, My Care My Home will provide support to care staff, the individual and their families to enhance recognition of dementia and encourage them to live well. by Cheryl Keeling

While I work I wear Dementia freind badge so that my customers are aware about the fact thar if they need any information reagarding I am happy to help, Sometime when I am working in different pharmacy I wear the badge and my dispensers also take use the badge as they feel inspired. by Zareen Mushrafi

Working in a retail setting i'll be more aware of our shop layout and how this could affect someone who has dementia. I'll also recommend the Alzheimer's Dementia Friends awareness course through my social media. by Zoe Curley

I work for a large bank, would like to educate our partners to be better able to serve our customers that may be living with dementia to give them the best service. Will start with getting all partners in the East Anglia region of over 20 branches become dementia friends who can then share the message. by Ying To

Extra time will be given on salon appointments to ensure no rush/stress by Lee-Anne tosland




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