Become a Dementia Friend

Learn more about what it is like to live with dementia and turn that understanding into action. It’s really easy to do:

Become a Dementia Friend

Dementia Friends Ambassadors

Find out more about what it means to be a Dementia Friends Ambassador and how you can be involved.

Find out more

Get your organisation involved

Register your organisation and we'll get in touch to talk through what support and resource are available, how you can create Dementia Friends and what other actions you can take to help people affected by dementia.

Register your organisation

About Dementia Friends

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

About the initiative



Latest actions .

We are home visiting opticians and are keen to share and grow awareness of the vision and dementia connection to help carers to better support those living with dementia. by Reshma Pancholi

Encourage my brother and sister to become Dementia Friend by Claire Redstone

I will drive change and make various sites that my company works for Dementia Friendly. by JP Hewlett

We recently started Reflectiojns of Frimley in Surrey. A dementia group of about 26 every other Thursday. by Michael Boniface

Speak to my friends and encourage them to become a dementia friend too. I also want to start and facilitate public conversations about dementia and dementia friends. by Jess Brown

I wear my badge to work, i also spread the awareness to our current clients aswell as prospective clients that we are dementia friends by Cynthia Arovo

I will wear my badge with pride and will proudly share my knowledge and understanding of dementia to all my friends family, I will also if anyone who I come in contact with whilst wearing my dementia friends badge I share my knowledge with them, I know if people recognise the dementia friends badge it will most definitey spark a conversation, and if those who recognise the dementia freinds badge may want to share their story with me by Melanie Carr

Encourage others in my work place to become a dementia friend to support our patients in our radiotherapy department! by Isabel Higgins

Talk to my colleagues and friends about dementia, help them understand it and how it can affect everyone differently. Encourage them to become a Dementia Friend. Always be calm, kind, and patient. by Molly Hare

I currently volunteer with Memory Matters in Plymouth and support CST sessions twice a week with a lead facilitator, plus I support a lead facilitator with an early onset group once a month. by Roy Perkins

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