Dementia Friends is an initiative run by Alzheimer’s Society. Whilst it is not possible to donate/fundraise directly for Dementia Friends, you can find out more information on donating and fundraising for Alzheimer’s Society here.
The Dementia Friends logo may be used to promote the Dementia Friends initiative, show your support and encourage others to sign up as Dementia Friends. It may not be used as a kite-mark, accreditation or endorsement. For more information please email firstname.lastname@example.org
Absolutely! You can request an Information Session for your group here.
If you have lost your Dementia Friends badge, please email your details to email@example.com and we can arrange for a replacement to be sent out to you.
Alzheimer’s Society operates in England, Wales & Northern Ireland therefore these are the areas Dementia Friends covers.
This website lists Information Sessions for England and Wales only. If you are in Northern Ireland and want to get involved, please contact Alzheimer’s Society in Northern Ireland.
If you are in Scotland and want to get involved, please see the Dementia Friends Scotland initiative website.
At Alzheimer’s Society we have committed to helping other countries to develop their own Dementia Friends programmes, by sharing resources, learnings and advice. Find out more here.
Dementia Friends is not a befriending initiative. Dementia Friends and Dementia Friends Champions should not be seeking relationships with people with dementia outside the relationships that they already have. A Dementia Friend or Dementia Friends Champion is not checked to see if they have a criminal record or otherwise vetted as a ‘safe' person for people with dementia.
If Dementia Friends or Dementia Friends Champions decide they'd like to take on a befriending or other role providing personal care to people with dementia, they can find out more about the training and support on the Alzheimer's Society website.
No, you will get a chance to become a Dementia Friend during the Champions induction.
However, if you are unsure about the Champions role, it may be useful to attend a Dementia Friends’ Information Session first so that you can learn more about the initiative.
It is great to hear that you have become a Dementia Friend – you should receive your Dementia Friends pack within 28 days of registering. If you still haven’t received your pack after this time, please call 0300 222 5855 and our customer care team will investigate this for you.
Sorry to hear you cannot login to your account on the website. You can try resetting your password here. If resetting your password does not work please email firstname.lastname@example.org or call 0300 222 5855.
Sorry to hear you are experiencing issues on our website. Please email email@example.com or call 0300 222 5855 for assistance.
Establishing a steering group is key to the success and sustainability of creating a Dementia Friendly Community. There are different ways you can do this, such as forming a Dementia Friendly Community steering group or a local Dementia Action Alliance (DAA). To find out if there is an existing group, or which route is best for your community get in touch with your local Dementia Friendly Communities Officer by contacting DementiaFriendlyComm@alzheimers.org.uk
Any type of organisations from large to small across the private, public and third sector can roll out Dementia Friends to their workforce.
The videos for organisations offer a comprehensive overview of customer service scenarios that could be faced by a person living with dementia and demonstrate how to handle that scenario. The videos cover public transport, reading and writing, paying for things and speaking on the phone. After watching the videos, employees can receive their Dementia Friends badge and an action card. The action card features our five key messages about dementia and signposts to help and further information.
We don’t register contact details so we will only know the number of people who have watched the videos. We recommend that you keep your own track of this.
If staff have become Dementia Friends through another route, they will already count towards the overall total of Dementia Friends in England and Wales. Unfortunately we aren’t able to link them to your organisation account.
If you are already involved with Dementia Friends and want to know more about working towards becoming a more dementia-friendly organisation, please visit Alzheimer’s Society website.
Alzheimer’s Society also offers comprehensive dementia training. Our Training & Consultancy team develop and deliver high quality training based on best practice in dementia care, providing whole staff teams with common skills and knowledge in dementia. To find out more, please visit Alzheimer’s Society website.
Becoming a Dementia Friend or Dementia Friends Champion is an individual commitment and cannot be used as a kite mark for a group or organisation.
Having Dementia Friends is a great start but there are many more steps a business would need to take to work towards becoming a dementia friendly organisation. If you would like to explore ways in which your organisation could become more dementia friendly, please email firstname.lastname@example.org
If all employees have completed your chosen route, your Organisation Administrator can now request badges and action cards for your staff. Please email email@example.com with the following information:
1. Name of organisation and unique organisation code (i.e. ABCD1234).
2. Address for badges to be sent to.
3. Number of Dementia Friends created.
4. Number of required badges and action cards.
You must ensure to log numbers on your dashboard as soon as possible after your colleagues have become Dementia Friends in order for us to process your request.